CHEZ MARGS
CLIENT: Cointreau, Remy Martin
PROGRAM: Summer Festival Activation
DATE: August 2023
AGENCY: XYZ
ABOUT: Cool down and chill out at Cointreau's poolside bar, Chez Margs, without ever getting wet! It’s 75 years since Margaret Sames, the Dallas socialite, first invented the iconic Margarita at one of her lavish Acapulco villa pool parties. Since then, only a Margarita with Cointreau is worth its salt. Embodying the spirit of the seasonal campaign, "Cointreau Changes Everything," the pop up cements the brand's status as an integral ingredient in one of the world's most favourite cocktails.
The 10m x 10m activation, with the additional 5m x 5m VIP was delivered from start to finish, by rendering pitch-winning visuals and working with the production team to ensure the initial creative vision was protected whilst remaining cost-conscious.
Pitch Render, Front View
Pitch Render, Bar View
Pitch Render, DJ View
Pitch Renders, Pool View, Showcasing Cointreau's "Transformation Moment"
Pitch Render, Front View of VIP Bar
Real life photos! Some design elements had to be adapted due to budget constraints, but we worked closely with the delivery team to ensure that the driving creative vision was respected.
Planet Margs renders, presented during the pitch stage. Even though the client ended up choosing the Chez Margs route, it was incredibly fun to design this concept.