UDU

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In 2017 Alex Ioda and I founded UDU, the modular clothing company. ​

 

We broke down the stereotypical sweatshirt into its main pieces and allowed these to be interchangeable so as to create infinite unique looks. The products adapt to the user’s needs throughout the day, and can be combined to create five different outfits, ranging from tank top to hoodie. 

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The concept is best compared to LEGO, applied to the clothing world. We empower our users to show off their original style, rather than wearing cheap copies of what was shown on the fashion week catwalks. 

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UDU tackles the current environmental and social issues in the industry by providing items produced with sustainable fabrics, sustainable working conditions, and sustainable product applications.

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We ran a successful monthlong Kickstarter campaign in November 2017, where we raised $10,000, and launched our website a year after.

 

We hope to create a universal system of clothing, and aim to be the last clothing brand our customers will ever have the need to buy. Follow us on Instagram for more information.

 

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